Avis clients sur Optimizely

Note moyenne

  • Note globale
    4,5 /5
  • Facilité d'utilisation
    4,3 /5
  • Service client
    4,4 /5

En savoir plus sur Optimizely

Optimizely est la première plateforme d'expérimentation au monde, permettant aux entreprises d'expérimenter et de personnaliser les sites web et les applications.

En savoir plus sur Optimizely

104 avis affichés

Crystal I.
Marketing Content Developer
Assurance, 11-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 01/06/2017

"Optimizely is the tool taught in CRO classes"

Avantages: I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
#1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
#2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
#3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 01/06/2017
Catherine C.
Marketing Communication Manager
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    Sans note
  • Provenance de l'utilisateur 
  • Publié le 10/04/2018

"Excellent AB testing tool!"

Avantages: With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Inconvénients: This software is very expensive, but it is really worth its initial price, everything else is wonderful

  • Provenance de l'utilisateur 
  • Publié le 10/04/2018
James P.
Founder
Services financiers, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    3 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    3 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 12/06/2018

"Okay A/B testing tool - there are better options"

Commentaires: I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Avantages: I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Inconvénients: Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

  • Provenance de l'utilisateur 
  • Publié le 12/06/2018
Utilisateur vérifié
Digital Marketing
Services financiers, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    5 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 08/11/2020

"Absolutely the best solution in market... until they went enterprise focused"

Commentaires: Overall was a great platform and I miss using it since they've gone up market.

Avantages: Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early!!

Inconvénients: Too expensive now. I don't know anyone using it for this reason. Hard to justify the cost with other solutions in market like google optimize now.

  • Provenance de l'utilisateur 
  • Publié le 08/11/2020
Chad W.
Product Development Manager
Gestion d'organisme à but non lucratif, 1 001-5 000 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 07/10/2016

"Easiest A/B Testing Platform Out There"

Commentaires: I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.

Avantages: - Easy to use
- Support
- Great UI
- Statistical modeling
- Large optimization community

Inconvénients: The price is higher than some tools but you get what you pay for.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 07/10/2016
Steven S.
Software Engineer
Logiciels, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    5 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 30/06/2020

"MVT concepts and phase release features"

Commentaires: We use Optimizely primarily for data and headline testing. We have also used Optimizely to release in a phased manner to allow control testing of new features on a smaller section of users.

Avantages: Ability to segment users based on attributes (such as age, location, and platform) and evaulate interface concepts, data and headline changes, as well as phased deployment of completed features. Rich dashboard to monitor experiments and provide data snapshots during a campaign.

Inconvénients: App integration is more challenging than the script used for web, though there are client libraries in Swift, Java, and other languages to make this easier.

  • Provenance de l'utilisateur 
  • Publié le 30/06/2020
Alexandra D.
Customer Data Specialist
Divertissement, 201-500 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    3 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 15/01/2020

"Still requires some features"

Commentaires: A product you can rely on. Good documentation and fact customer support

Avantages: Easy to use, reliable and an overall well though product. I use it daily and it is my to go recommandation for AB testing

Inconvénients: The fact that the metrics can't be filtered down by propertries and that you can't create your custom metrics based on existing metrics and properties in the Full Stack version

  • Provenance de l'utilisateur 
  • Publié le 15/01/2020
Zsolt M.
Creative Services Designer
Logiciels, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 08/08/2016

"Most advanced in its class"

Commentaires: Optimizely is definitely the most advanced and widely referred to as "industry standard" conversion optimization tool currently on the market. It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.

Avantages: Robust, trustworthy, flexible, huge user base, huge knowledge base

Inconvénients: Expensive, but only if you're not using it to its full potential.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 08/08/2016
Gianni G.
CEO and Principal IT Security Consultant
Informatique et sécurité réseau, Auto-entrepreneur
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    4 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    5 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 20/08/2018

"Optimizely is a great experimentation platform"

Avantages: Optimizely makes it very easy to create the most appealing site for customers, because you can test several scenarios and determine the setup that has the highest conversion rate.

Inconvénients: The problem with Optimizely is that it make take a long time to create the different variant for the tests.

  • Provenance de l'utilisateur 
  • Publié le 20/08/2018
Josh H.
Senior Email Data Manager
Marketing et publicité, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 14/05/2019

"Great tool for sample sizes and testing"

Avantages: It was fairly straight forward on how to use it to ensure that we were testing adequate sample sizes in order to get significance from our testing.

Inconvénients: One thing I wish it had was more information about different testing strategies or ways to optimize current practices.

  • Provenance de l'utilisateur 
  • Publié le 14/05/2019
Utilisateur vérifié
Web/Mobile Optimization Analyst
Compagnies aériennes/Aéronautique, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    Sans note
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 09/08/2016

"Optimizely is the easiest yet powerful A/B testing tool"

Commentaires: We have ran optimizely for more than 2 years and getting know the tool was pretty easy since the beggining, We have made some great sucessful test and started changing (more likely, creating) the testing culture. Despite of being so easy, it hold a great power allowing you to make changes to your website without knowing to much about web development. Overall its a great tool

Avantages: Ease of use
Customer support
Code edition allowed
CSS changing allowed
Complete traffic control
Results with statistical significance

Inconvénients: Not reporting incremental revenue per product (just total revenue)
Editor loading can be hard to get with proxy activated

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 09/08/2016
Ciprian P.
Senior PHP Developer
Immobilier, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 05/01/2020

"The best A/B testing tool"

Avantages: The best A/B testing tool in my opinion. Light footprint, no screen flickering for variants, experiments easy to set up using the integrated editor and code IDE.

Inconvénients: I can't think of anything I didn't like about this software.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 05/01/2020
Utilisateur vérifié
Conversion Strategist
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 31/05/2019

"Very powerful A/B Split Testing software"

Commentaires: Optimizely is very reliable and powerful. The software has worked flawlessly over the 2 years I've used it. It has enabled me to run many profitable A/B split tests for a large UK brand.

Avantages: Their tech is flawless. They've put a ton of effort on their stats engine - so you can trust their data. Because the software is so functional and powerful, you'll occasionally need to reference their documentation. Thankfully the documentation is very thorough, concise and helpful.

Inconvénients: It's expensive. Not just subjectively. Relatively, within the split testing technology space, Optimizely is one of the most expensive options.!

  • Provenance de l'utilisateur 
  • Publié le 31/05/2019
Utilisateur vérifié
Director of Product Experience
1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    2 /5
  • Rapport qualité-prix
    2 /5
  • Probabilité de recommander le produit
    0/10
  • Provenance de l'utilisateur 
  • Publié le 08/03/2018

"Very well marketed product, doesn't perform up to the hype"

Avantages: I like the WYSIWYG editor and I like the user interface. It's relatively intuitive and easy to use, and there are a lot of features that you can customize.

Inconvénients: We had some serious issues with flickering and lag time. The Optimizely team tried to help us fix this for over 9 months. At the end of the day, we gave up, and given the amount we were paying for this service, it was a huge waste of time and money.

  • Provenance de l'utilisateur 
  • Publié le 08/03/2018