--- description: Similarweb : qu'en pensent les utilisateurs ? Lisez les avis clients sur Similarweb, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Belgique. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb - Avis, prix, tarif et abonnement - Capterra Belgique 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de web analytics](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://fr.capterra.be/software/148472/similarweb-pro Page : 1/12\ Suivant: [Page suivante](https://fr.capterra.be/software/148472/similarweb-pro?page=2) > Une société d'information sur le marché numérique utilisée par 100 000 entreprises pour des informations stratégiques globales portant sur plusieurs appareils. > > Conclusion : 260 utilisateurs lui ont donné la note de **4.6/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Similarweb ? SimilarWeb est une société mondiale de renseignements sur le marché inter-appareils utilisée par 100 000 entreprises dans le monde pour découvrir, décider et déployer leur stratégie numérique. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.6/5** | 260 Avis | | Simplicité | 4.6/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.5/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Similarweb - **Entreprise fondée en**: 2007 ## Contexte commercial - **À partir de**: 125,00 $US - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur) - **Langues**: allemand, anglais, chinois, espagnol, français, italien, japonais, néerlandais, portugais, russe, suédois, tchèque - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Chine, Corée du Sud, Espagne, France, Inde, Japon, Mexique, Pays-Bas, Royaume-Uni, Singapour, Taïwan, Émirats arabes unis, États-Unis ## Fonctionnalités - Alertes/Notifications - Analyse de la concurrence - Analyse des campagnes - Analyse visuelle - Base de données de contacts - Campagnes multiples - Collecte de données multicanal - Comptabilité de portefeuille - Distribution multicanal - Gestion SEO - Gestion de l'expérience client - Gestion de la communication - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Importation et exportation de données - Marketing multicanal - Mesure des performances - Modèles personnalisables - Monitoring - Outils de recherche de mots-clés - Pages de renvoi et formulaires web - Personnalisation - Planification des campagnes - Prise en charge de plusieurs langues - Prévision - Publishing/Sharing - ROI Tracking - Rapports de trafic web - Rapports et analyses - Rapports et statistiques - Rapports personnalisables - Real-Time Analytics - Recherche/Filtre - SEO Audit - Segmentation de la clientèle - Sources de données multiples - Suivi de l'engagement - Suivi de position Google - Suivi des activités - Suivi des campagnes - Suivi des conversions - Suivi des interactions - Suivi des mots-clés - Suivi des visiteurs - Suivi du temps passé sur le site - Surveillance des sites web - Tableau de bord - Visualisation de données - Web analytics ... et 22 fonctionnalités supplémentaires ## Intégrations (7 au total) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels de web analytics](https://fr.capterra.be/directory/30073/web-analytics/software) ## Catégories connexes - [Logiciels de web analytics](https://fr.capterra.be/directory/30073/web-analytics/software) - [Logiciels d'intelligence artificielle](https://fr.capterra.be/directory/30938/artificial-intelligence/software) - [Outils de référencement](https://fr.capterra.be/directory/31557/website-optimization-tools/software) - [Logiciels PPC (Pay Per Click)](https://fr.capterra.be/directory/30967/ppc/software) - [Logiciels d'analyse des réseaux sociaux](https://fr.capterra.be/directory/31655/social-media-analytics-tools/software) ## Alternatives 1. [Lucky Orange](https://fr.capterra.be/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Semrush](https://fr.capterra.be/software/151962/semrush) — 4.6/5 (2317 reviews) 3. [SEO PowerSuite](https://fr.capterra.be/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 4. [Ahrefs](https://fr.capterra.be/software/176340/ahrefs) — 4.7/5 (583 reviews) 5. [Screpy](https://fr.capterra.be/software/209021/screpy) — 4.8/5 (236 reviews) ## Avis ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *23 avril 2026* | Études de marché | Taux de recommandation : 10.0/10 > > **Avantages**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **Inconvénients**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- ### "Top tier solution for web intelligence" — 5.0/5 > **Shawn** | *4 mai 2026* | Internet | Taux de recommandation : 10.0/10 > > **Avantages**: Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc). It's great for using across multiple team members and sharing data > > **Inconvénients**: The UI can change consistently. I'd say every year there are 2-3 UI/UX changes that make you rethink through your usage flows and how you want to access data. Sometimes new data endpoints are added, sometimes removed > > Overall A++ experience. It's a great product, and offers a huge amount of value, especially for the price point. It's a stronger offering vs the regular competitors and you can combine several products into one subscription ----- ### "Avis sur Similarweb" — 3.0/5 > **Sahib** | *9 juillet 2024* | Marketing et publicité | Taux de recommandation : 3.0/10 > > **Avantages**: Contient des tonnes d'informations affichées sur la plateforme > > **Inconvénients**: Ce n'est pas le produit le plus intuitif du marché ----- ### "A wikepedia extension, for Digital marketing" — 5.0/5 > **Yuri** | *15 avril 2026* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: Similar Web is like that "Trending Teacher" at school, who's everyone's friend. It's easy to communicate with it, even easier to learn, and gather insights. All wrapped in a young framework, and great UI \& UX > > **Inconvénients**: The lack of a mobile App/Web View is pretty uncomfortable. In many cases, I encounter the need for a "quick view" or to quickly fetch a user's details. Due to limited Viewability format (Desktop), it requires opening a PC for a simple need. > > Overall, very satisfied. Great functionality, intuitive workflow, and lots of data to leverage. Personally, I think it's the best tool for people who work in the Digital Marketing Industry. ----- ### "Fast and Reliable Digital Insights, with AI Potential" — 4.0/5 > **Edward** | *13 avril 2026* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: What I value most is how it delivers quick, reliable data on competitor traffic across different regions, both organic and paid search. It's great for spotting trends. I also appreciate the recent addition of AI referral tracking, which provides an extra data point, even if I'm still assessing its trustworthiness. > > **Inconvénients**: The main drawback right now is the uncertainty surrounding the newer AI traffic metrics. While it's a useful additional data point for tracking referrals from things like Gemini or ChatGPT, the data is still in its infancy, and I’m hesitant to base major business decisions on those figures just yet. Also, because the platform is so comprehensive, it can feel like a lot of the broader features go underutilised if you're already running a specialised suite of other SEO and search tools. > > Overall, SimilarWeb is a fast and valuable tool for regional competitive analysis in organic and paid search, offering clear insights into trends. While I find the new AI features helpful as a data point, I'm currently assessing their long term reliability. It's become a staple in my SEO toolkit. ----- Page : 1/12\ Suivant: [Page suivante](https://fr.capterra.be/software/148472/similarweb-pro?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.be/software/148472/similarweb-pro) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Données structurées