---
description: AppsFlyer : qu'en pensent les utilisateurs ? Lisez les avis clients sur AppsFlyer, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Belgique.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AppsFlyer - Avis, prix, tarif et abonnement - Capterra Belgique 2026
---

Breadcrumb: [Accueil](/) > [Logiciels de mobile analytics](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer)

# AppsFlyer

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> Les plus grands marketeurs nous font confiance pour développer leur activité mobile avec des mesures précises et des outils innovants.
> 
> Conclusion : 138 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

-----

## Présentation

### Qui utilise AppsFlyer ?

Propriétaires d'app, responsables de UA, responsables de campagnes, spécialistes du marketing mobile, responsables de BI et développeurs de tous les secteurs et les régions de l'écosystème numérique.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.5/5** | 138 Avis |
| Simplicité | 4.5/5 | D'après l'ensemble des avis |
| Support client | 4.3/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.4/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) |

## À propos de l'éditeur

- **Société**: AppsFlyer
- **Pays**: San Francisco, É.-U.
- **Fondé**: 2011

## Contexte commercial

- **À partir de**: 0,07 $US
- **Type de licence**:  (Version gratuite disponible) (Version d’essai gratuite)
- **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: anglais, chinois traditionnel, coréen, espagnol, français, japonais, portugais, russe
- **Pays disponibles**: Afrique du Sud, Allemagne, Argentine, Australie, Autriche, Belgique, Brésil, Canada, Chili, Chine, Colombie, Corée du Sud, Danemark, Espagne, Finlande, France, Gibraltar, Inde, Indonésie, Irlande et 21 de plus

##  Fonctionnalités

- A/B Testing
- Alertes de compte
- Analyse des campagnes
- Analyse par cohorte
- Attribution entre canaux
- Attribution multi touch
- Blocage des IP
- Cartographie du parcours client
- Ciblage du public
- Collecte de données multicanal
- Mesure des performances
- Modélisation de l'attribution
- Multi-Channel Attribution
- Personnalisation
- ROI Tracking
- Rapports et analyses
- Recherche/Filtre
- Suivi des activités
- Suivi des campagnes
- Suivi des conversions
- Suivi des rétentions
- Suivi des événements intégrés aux applications
- Tableau de bord
- Web analytics

## Intégrations (9 au total)

- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat for Business
- TikTok
- Twitter/X
- ironSource

## Ressources d'aide

- Service client/e-mail
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Support 24/7 (réponse directe)
- Chat

## Category

- [Logiciels de mobile analytics](https://fr.capterra.be/directory/30936/mobile-analytics/software)

## Catégories connexes

- [Logiciels de mobile analytics](https://fr.capterra.be/directory/30936/mobile-analytics/software)
- [Logiciels de click fraud](https://fr.capterra.be/directory/31327/click-fraud/software)
- [Logiciels d'analyse marketing](https://fr.capterra.be/directory/31018/marketing-analytics/software)
- [Logiciels d'attribution marketing ](https://fr.capterra.be/directory/31081/marketing-attribution/software)
- [Logiciels de marketing mobile](https://fr.capterra.be/directory/31308/mobile-marketing/software)

## Alternatives

1. [Jira](https://fr.capterra.be/software/19319/jira) — 4.4/5 (15312 reviews)
2. [CTM](https://fr.capterra.be/software/152004/call-tracking-software) — 4.6/5 (150 reviews)
3. [Dreamdata](https://fr.capterra.be/software/197705/dreamdata-io) — 4.8/5 (55 reviews)
4. [Looker](https://fr.capterra.be/software/169053/looker) — 4.5/5 (282 reviews)
5. [Adobe Analytics](https://fr.capterra.be/software/169942/adobe-analytics) — 4.5/5 (236 reviews)

## Avis

### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5

> **Milorad** | *6 août 2024* | Édition | Taux de recommandation : 10.0/10
> 
> **Avantages**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support.&#10;Creative tool, especially AI feature.&#10;Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.
> 
> **Inconvénients**: You need to log in every 24 hours (when logging in with a Google account)&#10;Lack of possibility to create custom metrics (IPM, Ad profit, etc)&#10;Cannot copy stuff directly from the custom dashboards (eg campaign name etc)&#10;A lag in retrieving Ad revenue data from Ad Networks via API.
> 
> I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since.&#10;An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions&#10;Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded.

-----

### "My AF Experience" — 4.0/5

> **Rehmath** | *6 août 2024* | Marketing et publicité | Taux de recommandation : 9.0/10
> 
> **Avantages**: Data Visualization is the best on AppsFlyer
> 
> **Inconvénients**: Raw data exports are only available for 90 days
> 
> AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets.

-----

### "comfort platform" — 3.0/5

> **Angélica** | *5 août 2024* | Services financiers | Taux de recommandation : 7.0/10
> 
> **Avantages**: i like the platform beacause for me is very easy follow the events.
> 
> **Inconvénients**: sometines the package of conversions is very limit and expensive
> 
> is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app

-----

### "Very trustworthy" — 5.0/5

> **Alex** | *5 janvier 2026* | Jeux vidéos | Taux de recommandation : 10.0/10
> 
> **Avantages**: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions.
> 
> **Inconvénients**: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard.
> 
> I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games.

-----

### "AppsFlyer as an Attribution Tool" — 4.0/5

> **Sachit** | *30 juillet 2024* | Services financiers | Taux de recommandation : 8.0/10
> 
> **Avantages**: AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker.
> 
> **Inconvénients**: AppsFlyer is costly and demands a premium over it's rivals.
> 
> We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack.

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## Liens

- [Afficher sur Capterra](https://fr.capterra.be/software/156811/appsflyer)

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