Adobe Analytics

Description de Adobe Analytics

Logiciel d'attribution de marketing qui montre l'impact de chaque interaction client à laquelle l'entreprise participe.

Informations sur Adobe Analytics

Adobe

https://www.adobe.com

Prix de Adobe Analytics

Adobe Analytics n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Adobe Analytics - Fonctionnalités

  • Analyse prédictive
  • Attribution entre canaux
  • Attribution multi touch
  • Cartographie du parcours client
  • Modélisation de l'attribution
  • Segmentation du public
  • Suivi des conversions
  • Suivi du RIO

Logiciels d'attribution marketing : afficher la liste complète

Adobe Analytics - Logiciels similaires

Plus d'alternatives à Adobe Analytics

Avis sur Adobe Analytics

Afficher 5 avis sur 158

Note globale
4,4/5
Facilité d'utilisation
3,8/5
Service client
4,2/5
Fonctionnalités
4,4/5
Rapport qualité-prix
4/5
Surabhi S.
Digital Marketing Consultant
Services et technologies de l'information, 10 000+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    5/5
  • Support client
    3/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 19/09/2018

"Comprehensive Solution for your Digital Analytics Need"

Commentaires: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Avantages: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Inconvénients: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Provenance de l'utilisateur 
  • Publié le 19/09/2018
Utilisateur vérifié
Solution Architect
Logiciels, 10 000+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 01/04/2020

"High-end, well-integrated analytics tooling"

Commentaires: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Avantages: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Inconvénients: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 01/04/2020
Utilisateur vérifié
Digital Communications Manager
Transport routier/ferroviaire, 10 000+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 22/09/2020

"The industry old hat still pushing new tricks"

Commentaires: Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.

Avantages: It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet

Inconvénients: The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.

  • Provenance de l'utilisateur 
  • Publié le 22/09/2020
Brandon T.
Finance Director
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    2/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    4/5
  • Support client
    3/5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 25/06/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Commentaires: More detailed reporting and testing capability

Avantages: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Inconvénients: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Provenance de l'utilisateur 
  • Publié le 25/06/2018
Andrew B.
SEO Manager
Matériel informatique, 10 000+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    4/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    6/10
  • Provenance de l'utilisateur 
  • Publié le 24/06/2020

"Not the best, but better than many"

Commentaires: Adobe provides a reliable platform for my company's enterprise web analytics. While there are definitely pros of the platform, I feel like its slow speed and steep user learning curve weigh the product down.

Avantages: ReportBuilder for Excel is an excellent add-on that allows for flexible and fast Excel integration. I use it quite frequently to pull very specific reports that creating in a workspace or report would take much longer. It is also one place they clearly have the leg up on Google, since Google integrates with Sheets, not Excel.

Inconvénients: SLOW! Compared to Google Analytics (the other platform I have the most experience with), Adobe feels like a turtle. Reports with a shorter time period or with less data obviously take less time, but even with these, it still is extremely slower than Google.

  • Provenance de l'utilisateur 
  • Publié le 24/06/2020