Marketing Automation Professional

Marketing Automation Professional

par Higher Logic

Qui utilise Marketing Automation Professional ?

Professional and Trade Associations

Description de Marketing Automation Professional

Higher Logic Marketing Automation Professional (powered by Informz) has made it easy for anyone to build automated campaigns that tell compelling stories, create real connections, and drive results. Marketing automation makes it easier for you to do your job deliver tailored, relevant emails to members that drive engagement and retention, ultimately increasing your organizations revenue.

Informations sur Marketing Automation Professional

Higher Logic

http://www.higherlogic.com

Fondé en 2007

Prix de Marketing Automation Professional

Marketing Automation Professional n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Marketing Automation Professional - Fonctionnalités

Logiciels d'email marketing
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion des abonnés
Gestion des listes
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG

Avis sur Marketing Automation Professional

Afficher 5 avis sur 118

Note globale
4,6/5
Facilité d'utilisation
4,3/5
Service client
4,8/5
Fonctionnalités
4,6/5
Rapport qualité-prix
4,6/5
Elizabeth A.
Staff Vice President, Marketing
Gestion d'organisme à but non lucratif, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 07/11/2018

"Like hiring an extra staff member...or two"

Avantages: It can do so much if you know what to do with it. The automation can be like having extra staff, and the targeting abilities, especially when tied to your database, are a huge path to success.

Inconvénients: Some of the modules are a little slow right now as they go through a transition, but the communication on the work that's being done to fix it has been great. Very transparent.

  • Provenance de l'utilisateur 
  • Publié le 07/11/2018
Joe B.
Deputy Dir., Marketing
Gestion d'organisme à but non lucratif, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 20/11/2019

"Informz - easy and powerful"

Avantages: I really like the reports. They are easy to pull and visually intuitive. I also like the integration with our database, which means I can pull lists without having to ask IT for help. The campaign functionality is also really powerful and a great way to streamline processes.

Inconvénients: I occasionally get stuck in a loop within the Campaigns where I'm asked to save, but unable to save. I can get things to work again by logging out and back into the software, but it's frustrating since everything else works so smoothly.

  • Provenance de l'utilisateur 
  • Publié le 20/11/2019
Jeanne H.
  • Note globale
    3/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    3/5
  • Support client
    3/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    Sans note
  • Provenance de l'utilisateur 
  • Publié le 02/02/2017

"2017 Informz Review"

Commentaires: I've been using Informz for over a year, and though I like the ease of use I'm supposed to have with the platform, I have experienced continuous problems while working within. My team has experienced bugs that range from auto-sharing report glitches to not being able to edit a mailing in full screen mode. I do like the Community and Knowledge Base for referencing, and when it's in full working capacity I have no problem with Informz. I look forward to the drag and drop template advancement, and would love to see options like being able to re-send an email to non-openers with subject line changes in the Send tab, for example.

  • Provenance de l'utilisateur 
  • Publié le 02/02/2017
Kristin G.
Marketing Communications Supervisor
Gestion d'organisme à but non lucratif, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 08/12/2016

"Put the professional touch on your e-marketing!"

Commentaires: A few years ago our company changed our email marketing system over to Informz and we hit the ground running hard. Our advisor was always just an email (or call) away and very prompt to reply! I didn't have to call a 1-800 number or wait 24-hours for a reply to an email. Informz has a very hands-on customer approach to understanding the true needs and branding of its clients, ensuring template and accounts are set up properly. They provide valuable updates, training, and emails to keep up with any pertinent changes. They also provide a great selection of templates that are both reasonably priced as well as free ones. I highly recommend Informz for a more polished marketing look!

Avantages: Easy to use, easy to implement. Our database ties right into Informz so we no longer have to manually upload and manage our lists. It's easy to customize lists through Salesforce. Our deliverability rates have improved because we have a dedicated IP address that the emails come from - not a random one. The editor is easy to navigate and figure out, whether you have simple text/links to add or you want to get a little more creative and get into coding. It's perfect for any type of user.

Inconvénients: One drawback is that you have to purchase a large block of emails and pay per each address successfully delivered to. This has had some impact on our mindfulness of how many emails we send out each month.

  • Provenance de l'utilisateur 
  • Publié le 08/12/2016
Jennifer C.
Web Development Coordinator
Enseignement supérieur, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 25/01/2017

"I am a Superfan, and I bet you will be one too!"

Commentaires: Customer support is what really makes Informz unique, and the best of the email marketing platforms. I can call my Advisor at any time, or drop a quick email, and get a solution to my problem quickly. Large or small, routine or unique, all of my questions are treated as important and Informz staff are ready to help me resolve the problem or answer the question to get me back on track. Informz is an email marketing company, first and foremost. Their platform is designed to make email marketing easy and help you produce the results you are looking for. If you're looking to increase engagement, your Informz Advisor can help you find a way. If you are looking to increase membership, your Informz Advisor will have tips and strategies to help you. Informz will help you take your email marketing efforts to the next level. They offer training in many forms, from online webinars to personalized consultations - whatever your organization needs to learn, in whatever way works best. Informz is also a great resource for design and development of email templates. Their professional services team will help you take your design from graphics file to programmed template, with bulletproof responsive coding to get your design delivered to inboxes exactly as you intend it to be. Informz creates Superfans with their dedicated customer service, the quality of their professional services, and their commitment to helping you achieve your organization's goals.

Avantages: Easy to use, strong customer service support

Inconvénients: I am very happy with the software as it currently stands.

  • Provenance de l'utilisateur 
  • Publié le 25/01/2017